The Hardest Word to Say

What is the one syllable, two letter word that manages to paralyze a large proportion of the population? If you were thinking the word “no”, you’d be spot on. Such an easy word to say, but an almost impossible response to give. Most of us are willing to bend over backwards to have to avoid turning someone down (and to avoid to resulting guilt when we do). Licensed psychotherapist, executive coach, and columnist, Jonathan Alpert is here to discuss why we find it so hard to say no, strategies to do so effectively, and why we shouldn't feel guilty for turning someone down.