Ads Hidden in Plain Sight—Product Placement.
Top of Mind with Julie Rose - Radio Archive, Episode 1707 , Segment 2
Episode: COVID-19 Pill, Conservative Comedy, Scambaiting
- Oct 12, 2021 8:00 pm
- 18:41 mins
Streaming video sites have made it easier to watch TV without ever having to watch advertisements—well, that’s what viewers think, anyway. Advertisers are adapting to product placement. Indiana University marketing professor Beth Fossen is studying how product placement works. (Segment produced by James Hoopes)