Millennials Are Changing the Way We Shop

Guest: Steven Melnyk, PhD, Professor of Supply Chain and Operations Management, Michigan State University Online ordering and fast shipping allow companies like Blue Apron to deliver fresh ingredients right to your doorstep in time for you to serve up a complete dinner. But services like Blue Apron are offering much more than convenience.  There’s also the experience the buyer has with the product—picking it out, cooking up the food—that is transforming the way people shop. Millennials, who now outnumber baby boomers, are particularly drawn to shopping that involves having an experience with the product.