Millennials Are Changing the Way We ShopTop of Mind with Julie Rose • Season 1, Episode 808, Segment 2
May 9, 2018 • 11m
Guest: Steven Melnyk, PhD, Professor of Supply Chain and Operations Management, Michigan State University
Online ordering and fast shipping allow companies like Blue Apron to deliver fresh ingredients right to your doorstep in time for you to serve up a complete dinner. But services like Blue Apron are offering much more than convenience. There’s also the experience the buyer has with the product—picking it out, cooking up the food—that is transforming the way people shop. Millennials, who now outnumber baby boomers, are particularly drawn to shopping that involves having an experience with the product.