Superheroes and Supermarkets
Top of Mind with Julie Rose - Radio Archive, Episode 1001 , Segment 2
Episode: SOTU, Villain Groceries, Stolen Valor, Depression, Foley
- Feb 6, 2019 11:00 pm
- 11:03 mins
Guest: Tamara Masters, Professor of Marketing, Marriott School of Business, Brigham Young University BYU marketing professor Tamara Masters has discovered that putting a heroic character like Luke Skywalker on a junk food label made people more willing to buy it. The hero’s benevolent qualities make the ice cream or chips seem less bad for you. And we fall for this.