Superheroes and Supermarkets

Superheroes and Supermarkets

Top of Mind with Julie Rose - Season 1, Episode 1001 , Segment 2

SOTU, Villain Groceries, Stolen Valor, Depression, Foley

Episode: SOTU, Villain Groceries, Stolen Valor, Depression, Foley

  • Feb 6, 2019 11:00 pm
  • 11:03

Guest: Tamara Masters, Professor of Marketing, Marriott School of Business, Brigham Young University BYU marketing professor Tamara Masters has discovered that putting a heroic character like Luke Skywalker on a junk food label made people more willing to buy it. The hero’s benevolent qualities make the ice cream or chips seem less bad for you. And we fall for this.