Spam: The Unlikely Story

Guest: Ayalla Ruvio, PhD, Assistant Professor of Marketing, Eli Broad College of Business, Michigan State University Julie Rose knew she was in for a treat on Sunday nights growing up when her dad put on an apron and grabbed a spatula. Spam and cheese pancakes doused with maple syrup were his specialty. It was never clear why Frank Rose loved Spam so much … might have been from his days in the Air Force during the 70s. Or maybe he – like millions of people the world over – just bought into Hormel’s brilliant marketing, which has kept Spam on grocery shelves for 80 years.  Julie’s Dad’s Spam and Cheese Pancake Recipe \-Make regular pancake batter (Dad liked Bisquick and Krusteaz) \-Dice Spam and cheddar cheese into ½ inch pieces and add to prepared batter \-Cook pancakes on griddle \-Slather in butter and maple syrup!