“Specialness Spirals”—How Non-Consumption Can Drive ClutterTop of Mind with Julie Rose • Season 1, Episode 1704, Segment 5
Oct 7, 2021 • 12m
Sometimes we’ll get something really special and decide to save it for a similarly special occasion. Either that occasion never comes, or we use it on something very mundane. Social scientist Jacqueline Rifkin explains why this happens to us all the time. She’s a professor of marketing at the University of Missouri-Kansas City. (Segment produced by Keeley Gibson)

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