How Colleges Gauge Their Popularity - and Why BYU Ranks So Highly

Guest: Eric Hoover, Chronicle of Higher Education Acceptance emails will soon be landing in inboxes – if they haven’t already. Social media feeds are buzzing with excited posts from proud parents of the latest young people to be “#BYUbound.” Brigham Young University seems to be among the earliest in the nation to get acceptance notices out. It’s also near the very top of the nation in something called “yield rate.”