Defending Disruption (starts at 1:06)

Guest: Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School; and is regarded as one of the world's top experts on innovation and growth. “Disruptive innovation” been important buzz words in the business world for more than a decade as a way to explain how startups find a foothold at the low-end of a market and then sneak up on established businesses, often causing them to topple. Wide-eyed MBA students study it earnestly and CEOs of well-established organizations like Intel and Salesforce.com adhere to it. The merits of disruptive innovation theory have also been hotly debated by scholars in major publications of late. So much so, that the man who first introduced disruptive innovation to the business world back in the 1990s says it’s now in danger of becoming a victim of its own success. Harvard Business School professor and best-selling author Clayton Christensen recently co-authored an article in the Harvard Business Review reminding us what he really meant when he developed the theory.