Better Traffic Signs

Better Traffic Signs

Top of Mind with Julie Rose

Border Initiative, Super Journalists, CO2 to Rocks, Signs

Episode: Border Initiative, Super Journalists, CO2 to Rocks, Signs

  • Feb 25, 2015 10:00 pm
  • 15:45 mins

(1:14:17) Guest: Ryan Elder, BYU Marriott School of Management Professor  Picture the standard crosswalk sign on roads here in the U.S. It’s the yellow one, usually shaped like a house with the black stick figure on it. The figure looks like it’s kind of ambling along, right? Well, that may be limiting the sign’s effectiveness. Apparently, more dynamic street sign images work better.

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