Better Traffic Signs

Better Traffic Signs

Top of Mind with Julie Rose - Radio Archive, Episode 13 , Segment 5

Episode: Border Initiative, Super Journalists, CO2 to Rocks, Signs

  • Feb 25, 2015 10:00 pm
  • 15:45 mins

(1:14:17) Guest: Ryan Elder, BYU Marriott School of Management Professor  Picture the standard crosswalk sign on roads here in the U.S. It’s the yellow one, usually shaped like a house with the black stick figure on it. The figure looks like it’s kind of ambling along, right? Well, that may be limiting the sign’s effectiveness. Apparently, more dynamic street sign images work better.

Other Segments

Super Journalist

20m

Guest: Lewis DVorkin, Chief Product Officer at Forbes Media  In 2013, the Pew Research Center says 82% of Americans got news on a desktop or laptop and more than had said they received news on a mobile device. Many young people get their news almost exclusively from what shows up from friends and sponsors on Facebook or Twitter feeds. This shifts in news consumption is helping usher in a new role for journalists.  “I have always believed that the mission of journalism is to inform,” says DVorkin.  “If they’re going to understand their audience they need to understand what the audience consumes and how they consume their stories,” says DVorkin on journalists.  “Today’s most successful journalists,” says DVorkin “will be the most knowledgeable about a specific category.”

Guest: Lewis DVorkin, Chief Product Officer at Forbes Media  In 2013, the Pew Research Center says 82% of Americans got news on a desktop or laptop and more than had said they received news on a mobile device. Many young people get their news almost exclusively from what shows up from friends and sponsors on Facebook or Twitter feeds. This shifts in news consumption is helping usher in a new role for journalists.  “I have always believed that the mission of journalism is to inform,” says DVorkin.  “If they’re going to understand their audience they need to understand what the audience consumes and how they consume their stories,” says DVorkin on journalists.  “Today’s most successful journalists,” says DVorkin “will be the most knowledgeable about a specific category.”