Lower Your Voice to PersuadeTop of Mind with Julie Rose • Season 1, Episode 579, Segment 5
Jun 22, 2017 • 18m
(originally aired July 27, 2016)
Guest: Joey Cheng, PhD, Assistant Professor of Psychology, University of Illinois at Urbana-Champaign
Next time you’re in an argument, don’t raise your voice. Instead, deepen your pitch. A study out of the University of Illinois shows people who deepen their voice during a debate are more persuasive.