Superheroes and Supermarkets

Superheroes and Supermarkets

Top of Mind with Julie Rose

SOTU, Villain Groceries, Stolen Valor, Depression, Foley

Episode: SOTU, Villain Groceries, Stolen Valor, Depression, Foley

  • Feb 6, 2019 11:00 pm
  • 11:03 mins

Guest: Tamara Masters, Professor of Marketing, Marriott School of Business, Brigham Young University BYU marketing professor Tamara Masters has discovered that putting a heroic character like Luke Skywalker on a junk food label made people more willing to buy it. The hero’s benevolent qualities make the ice cream or chips seem less bad for you. And we fall for this.

Other Segments

Faking Military Service

Feb 6, 2019

Guest: Don Shipley, Retired Navy SEAL, Military Service Record Investigator It’s a federal crime to lie about having received US military honors or medals in order to get some benefit.  But that doesn’t stop people from trying. And if they do it in a public form –like on TV or a viral video –they’ll probably get called out by Don Shipley. He’s a retired Navy SEAL who’s developed a specialty exposing fakers. He’s the guy who discovered the Native American protester in that viral video from a few weeks ago didn’t actually serve in Vietnam. Most of the time, Shipley’s investigations are lower-profile. He says he gets dozens of requests a day from people wanting to verify that someone’s claim of being a veteran is legit.

Guest: Don Shipley, Retired Navy SEAL, Military Service Record Investigator It’s a federal crime to lie about having received US military honors or medals in order to get some benefit.  But that doesn’t stop people from trying. And if they do it in a public form –like on TV or a viral video –they’ll probably get called out by Don Shipley. He’s a retired Navy SEAL who’s developed a specialty exposing fakers. He’s the guy who discovered the Native American protester in that viral video from a few weeks ago didn’t actually serve in Vietnam. Most of the time, Shipley’s investigations are lower-profile. He says he gets dozens of requests a day from people wanting to verify that someone’s claim of being a veteran is legit.