News & Information

“Specialness Spirals”—How Non-Consumption Can Drive Clutter

Top of Mind with Julie Rose
  • Oct 7, 2021 8:00 pm
  • 12:12

Sometimes we’ll get something really special and decide to save it for a similarly special occasion. Either that occasion never comes, or we use it on something very mundane. Social scientist Jacqueline Rifkin explains why this happens to us all the time. She’s a professor of marketing at the University of Missouri-Kansas City. (Segment produced by Keeley Gibson)