Trust is Genetic,Distrust is NotTop of Mind with Julie Rose • Season 1, Episode 603, Segment 3
Jul 26, 2017 • 9m
Guest: Martin Reimann, PhD, Assistant Professor of Marketing, University of Arizona You know somebody who’s really trusting, don’t you? Where does that come from? Is it genetics? Or maybe they’ve never been disappointed or betrayed by someone? That seems unlikely. Research looking at levels of trust and distrust in pairs of twins offers some intriguing answers.

How to Save the World's Ugly AnimalsJul 26, 201717mGuest: Diogo Verissimo, Conversation Research Fellow, Johns Hopkins University When you donate to the World Wildlife Fund, you can get a tote bag with an unbelievably cute and cuddly Giant panda on it. You can even get a stuffed Panda to cuddle. Would you be as keen to donate if that tote had a blobfish on it? I mean, the gelatinous pink blobby fish with a big nose and grumpy frown is so ugly I dare you to look at a picture of it and not cringe.  But the blobfish is endangered, just like the Giant panda. Ugly creatures deserve saving, too, right? But how to get people to donate for them is the question. Conservation research fellow Diogo Verissimo at Johns Hopkins University is convinced the answer is marketing. Maybe the blobfish or the purple frog – seriously, look that one up, it’s hideous – just need some spiffy spin to get donors in their corner.
Guest: Diogo Verissimo, Conversation Research Fellow, Johns Hopkins University When you donate to the World Wildlife Fund, you can get a tote bag with an unbelievably cute and cuddly Giant panda on it. You can even get a stuffed Panda to cuddle. Would you be as keen to donate if that tote had a blobfish on it? I mean, the gelatinous pink blobby fish with a big nose and grumpy frown is so ugly I dare you to look at a picture of it and not cringe.  But the blobfish is endangered, just like the Giant panda. Ugly creatures deserve saving, too, right? But how to get people to donate for them is the question. Conservation research fellow Diogo Verissimo at Johns Hopkins University is convinced the answer is marketing. Maybe the blobfish or the purple frog – seriously, look that one up, it’s hideous – just need some spiffy spin to get donors in their corner.