Business and Social Media
The Matt Townsend Show - Season 1, Episode 1237 , Segment 1
Episode: Business Social Media, Emotional Eating, Amazon Groceries
- Jul 8, 2017 4:00 pm
- 47:46 mins
Anjana Susarla is a professor of business at Michigan State University. We all saw the video, a bloody man being dragged off a United Airlines flight. If your fears of flying wern?t justified by that video, it might have left you just a little bit angry. Whatever your reaction, social media took that video and made United Airlines the biggest P-R flub of the year. Anjana Susuarla explains how companies are reacting to the social contract they have with the public and the importance of social media to a business bottom line.