Business and Social Media

Anjana Susarla is a professor of business at Michigan State University. We all saw the video, a bloody man being dragged off a United Airlines flight.  If your fears of flying wern?t justified by that video, it might have left you just a little bit angry.  Whatever your reaction, social media took that video and made United Airlines the biggest P-R flub of the year. Anjana Susuarla explains how companies are reacting to the social contract they have with the public and the importance of social media to a business bottom line.