Business and Social MediaThe Matt Townsend Show • Season undefined, Episode undefined, Segment 1
Jul 8, 2017 • 48m
Anjana Susarla is a professor of business at Michigan State University. We all saw the video, a bloody man being dragged off a United Airlines flight. If your fears of flying wern?t justified by that video, it might have left you just a little bit angry. Whatever your reaction, social media took that video and made United Airlines the biggest P-R flub of the year. Anjana Susuarla explains how companies are reacting to the social contract they have with the public and the importance of social media to a business bottom line.