TV's shifting landscape

Cynthia Meyers, Ph.D., a professor of communications at the College of Mount Saint Vincent in New York City. Today you can’t get away from commercials, whether you are trying to watch a youtube video or you are just surfing Facebook, it is everywhere.  But today’s advertisement is not the same type of advertisement as your parent’s, it is branded content. Cynthia Meyers talks about branded content and how it is changing in reaction to how we are consuming entertainment.