The $5 Million Dollar Question
Top of Mind with Julie Rose - Radio Archive, Episode 741 , Segment 2
Episode: How to Talk About Addiction, Super Bowl Ads, Hi-Tech Olympic Training
- Feb 6, 2018
- 24:14 mins
Guest: Gary Wilcox, PhD, Professor of Advertising & Public Relations, University of Texas Austin So, the Philadelphia Eagles won the Super Bowl, but who won the battle for brand awareness during those very expensive commercial breaks? Companies from Amazon and Budweiser to Tide and Turbo Tax shelled out $5 million dollars per 30-seconds of advertising time during the big game. Who got their money’s worth and who blew it?