The $5 Million Dollar Question

Guest: Gary Wilcox, PhD, Professor of Advertising & Public Relations, University of Texas Austin  So, the Philadelphia Eagles won the Super Bowl, but who won the battle for brand awareness during those very expensive commercial breaks?  Companies from Amazon and Budweiser to Tide and Turbo Tax shelled out $5 million dollars per 30-seconds of advertising time during the big game. Who got their money’s worth and who blew it?