How data is transforming the music industry

Brian Moon,Ph.D., an Assistant Professor at the Fred Fox School of Music where he is the Coordinator of Music in General Studies at the University of Arizona. How we listen to music is changing the industry.  App subscriptions like Spotify, online radio like Pandora and even our internet searches use big data to figure what drives our music taste.  Or do companies use big data to influence what we listen to and what we enjoy?  Brian Moon explains how data is influencing the music industry.