Makena Bauss - Psychology of Black Friday

Makena Bauss - Psychology of Black FridayThe Matt Townsend Show • Season 6, Episode 276, Segment 3

Nov 20, 2017 • 24m

Black Friday the first shopping day after Thanksgiving. Characterized by long lines and low prices along with mob scenes and physical altercations. Why do we do this? Producer Makena Bauss shares some research the explains this yearly behavior.

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