Getting the Brain Tingles

(Originally aired May 22, 2018) Guest: Dr. Craig Richard, Ph.D., Professor of Biopharmaceutical Sciences, School of Pharmacy, Shenandoah University, Founder of the ASMR University website, Researcher, The ASMR Research Project, Curator of the Voices of ASMR Project, Host of the ASMR University Podcast, Author , “Brain Tingles” There’s an advertising gimmick companies like IKEA, Applebee’s and McDonald’s have been using, that involves people – often celebrities – whispering right into a microphone while bed sheets crinkle or meat sizzles loudly in your ears. If you don’t know they’re tapping into a viral online trend, you’ll think it’s really weird.