Using Facebook to Discover the Real You

Guest: Michal Kosinski, PhD, Assistant Professor of Organizational Behavior, Stanford University When you’re scrolling your Facebook feed and casually clicking “like” on posts, you’re leaving digital tracks – footprints, as our next guest calls them. And while you may think you’re not revealing anything intimate about yourself, researchers have found that with the right computer algorithm, they can paint a picture of your personality, interests and political views that’s more accurate than your close friends could paint – and in some cases even more accurate than you could describe yourself.