Dorito Effect

Guest: Mark Schatzker, Author of “The Dorito Effect: The Surprising New Truth About Food and Flavor”  Why do we eat? Because our bodies need fuel or crave specific minerals? Do we eat for the pleasure of it? Because we like the taste?  The natural purpose of flavor is to attract us to certain nutrients our bodies need. In his new book, “The Dorito Effect: The Surprising New Truth About Food and Flavor,” author Mark Schatzker says the natural purpose of flavor is to attract us to certain nutrients our bodies need. But through the magic processing and science, flavor has become divorced from nutrition.