Women in Advertising

Women in Advertising

Top of Mind with Julie Rose - Radio Archive, Episode 252 , Segment 4

Episode: Refugee Crisis, Cigarette Warning Labels, Women in Advertising

  • Mar 14, 2016 9:00 pm
  • 18:02 mins

Guest: Jean Kilbourne, Filmmaker, Media Critic, and Public Speaker  There’s a magazine ad from 1970 for a weight-loss treatment that shows woman’s before and after photos and the copy reads: “I’d probably never be married now if I hadn’t lost 49 pounds.” An ad company could never get away with that today; not in this post-feminist movement era with women leading Fortune 500 companies and running for president.  But media critic and filmmaker Jean Kilbourne says the “image of women in advertising today is worse than ever,” and she’s been tracking it for 40 years.

Other Segments

Cigarette Warning Labels

13 MINS

Guest: Nicole LaVoie, Doctoral Student at the University of Illinois  Remember how several years ago the Food and Drug Administration decided to start requiring graphic images on cigarette packages to up-the-ante on the warning label? One of the approved images was a mouth riddled with cancer missing teeth and part of the lip. Another showed a man smoking through a hole in his trachea with the words, “Warning: Cigarettes are addictive.”  Well, tobacco companies sued and a court ruled the graphic warnings violated the company’s constitution right to free speech. That case is still tied up in appeals.  But in the meantime, a University of Illinois study found the more intense warnings may not do much to deter smoking.

Guest: Nicole LaVoie, Doctoral Student at the University of Illinois  Remember how several years ago the Food and Drug Administration decided to start requiring graphic images on cigarette packages to up-the-ante on the warning label? One of the approved images was a mouth riddled with cancer missing teeth and part of the lip. Another showed a man smoking through a hole in his trachea with the words, “Warning: Cigarettes are addictive.”  Well, tobacco companies sued and a court ruled the graphic warnings violated the company’s constitution right to free speech. That case is still tied up in appeals.  But in the meantime, a University of Illinois study found the more intense warnings may not do much to deter smoking.