Finance of College Athletics

Guest: Jordan Bass, PhD, Assistant Professor of Physical Education and the Sports Management Program Director at the University of Kansas  Sports are the public face of so many universities – the first impression and the tie that keeps alumni excited about their alma mater. They’re also not funded the way most people assume.  Meaning, big athletics departments are not the big money makers a lot of people imagine. A team at the University of Kansas recently published a detailed study of how college athletics are funded in the U.S. Dr. Bass has co-authored a monograph on the subject, explaining how many teams can’t financially sustain themselves any longer.