ISIS as a "Brand"
The Matt Townsend Show - Season 1, Episode undefined
- Mar 18, 2015 1:00 pm
- 46:31 mins
(12:20) Jeff Bagley Creative Director for University of Utah Marketing joins Dr. Matt Townsend to talk about the marketing techniques of ISIS and how they are using multi-media to attract followers. Jeff talks about why a terrorist group could be attractive to a young person and how tough it is to disrupt an established “brand.”