ISIS as a "Brand"
  • Mar 18, 2015 1:00 pm
  • 46:31 mins

(12:20)  Jeff Bagley Creative Director for University of Utah Marketing joins Dr. Matt Townsend to talk about the marketing techniques of ISIS and how they are using multi-media to attract followers. Jeff talks about why a terrorist group could be attractive to a young person and how tough it is to disrupt an established “brand.”

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