ISIS as a "Brand"

ISIS as a "Brand"The Matt Townsend Show • Season 4, Episode 49, Segment 1

Mar 18, 2015 • 47m

(12:20) Jeff Bagley Creative Director for University of Utah Marketing joins Dr. Matt Townsend to talk about the marketing techniques of ISIS and how they are using multi-media to attract followers. Jeff talks about why a terrorist group could be attractive to a young person and how tough it is to disrupt an established “brand.”

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Preston Ni is a professor, coach, trainer, and course designer in the areas of interpersonal effectiveness, professional communication, cross-cultural understanding, and organizational change. Today he talks with Dr. Matt about his article “How To Spot and Stop Narcissists” .

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Dr. Brian Willoughby is an Assistant Professor in BYU’s College of Family, Home and Social Sciences. Dr. Willoughby studies how attitudes, values, behaviors, and other factors in young adulthood influence pathways into marriage and cohabitation and how these different trajectories change relational outcomes. Today Dr Matt and Dr. Willoughby talk about the realities and effect pornography has on children and teenagers.