The Cult of Apple

Guest: Tim Bajarin, President of Creative Strategies, Inc. Recognized Consultants, Analysts and Futurists covering the field of personal computers and consumer technology.  If you’ve got a smartphone, and more than half of Americans do, there’s a 40% chance it’s an iPhone. Apple came out with a new version last week with something called 3D touch.  These Apple product launches inspire breathless anticipation. Devotees will soon be lining up at Apple Stores to get the latest iPhone. The fervor, the adoration, the loyalty Apple inspired is legendary. Why?