Story Telling

Matt talks with Pamela Rutledge.  Also a look at BYU Radio's new "Apple Seed" show with Sam Payne. Story telling is a remarkable means by which humans can heal and cope. During difficult circumstances, stories bring individuals together as they cope through adversity. Stories can have emotional tugs to them that are often employed by marketers because of their power in prompting action. Every communication is some form of connection. Creating stories together can instill unity and efficiency amongst businesses and teams in the professional sphere. Having a "Genesis" story helps conjure identity and belonging.