What is a "Like" Worth?

Guest: Professor Daniel Mochon, Assistant Professor of Marketing, Tulane University Everybody wants your likes on Facebook these days. What’s less clear is just what those “likes” mean. If you Like a company’s Facebook page, does that make you more likely to buy their products? Or maybe you liked the page because you already buy the products?  Most companies have yet to crack the code. Some new research about to be published in the Journal of Marketing Research suggests there’s nothing like good old advertising to reach customers – even in the age of social media.