• Mar 28, 2017 11:00 pm
  • 15:37 mins

Guest: Professor Daniel Mochon, Assistant Professor of Marketing, Tulane University Everybody wants your likes on Facebook these days. What’s less clear is just what those “likes” mean. If you Like a company’s Facebook page, does that make you more likely to buy their products? Or maybe you liked the page because you already buy the products?  Most companies have yet to crack the code. Some new research about to be published in the Journal of Marketing Research suggests there’s nothing like good old advertising to reach customers – even in the age of social media.

Other Segments

Tweets Shaping Politics

25 MINS

Guest: Jonathan Supovitz, Director of the Consortium for Policy Research in Education, University of Pennsylvania Social media has been touted as a great democratizing force: everyone has access to the same platform, so everyone has an equal voice, right?  But that assumes we’re all equally savvy about wielding our influence on social media. And one look at my 1,200 followers on Twitter compared to President Trump’s 27 million is proof some people have a much bigger megaphone.  A very cool project out of the University of Pennsylvania has mapped exactly how influence works on social media during debates over hot topics like the Common Core standards. Their work also uncovered some surprises about how particularly savvy users can hi-jack a debate to flood the system with their views and drive policies in their favor.  Check out the Common Core debate analysis here.

Guest: Jonathan Supovitz, Director of the Consortium for Policy Research in Education, University of Pennsylvania Social media has been touted as a great democratizing force: everyone has access to the same platform, so everyone has an equal voice, right?  But that assumes we’re all equally savvy about wielding our influence on social media. And one look at my 1,200 followers on Twitter compared to President Trump’s 27 million is proof some people have a much bigger megaphone.  A very cool project out of the University of Pennsylvania has mapped exactly how influence works on social media during debates over hot topics like the Common Core standards. Their work also uncovered some surprises about how particularly savvy users can hi-jack a debate to flood the system with their views and drive policies in their favor.  Check out the Common Core debate analysis here.