Attraction Can't Be Predicted

Guest: Paul Eastwick, PhD, Associate Professor of Psychology, University of California, Davis Sophisticated computer programs and “big data” make it possible to predict what shows we’ll enjoy on Netflix, what products we’ll buy on Amazon and even what candidate we’ll vote for in elections. But there’s one aspect of human preference that may just be impossible for computers to predict – mutual attraction between romantic partners. Now, dating websites are built on the idea they can match people. But new research suggests otherwise.