Blue State to Red State

Terry L. Davidson, Ph.D., is the founding Director of the Center for Behavioral Neuroscience and Professor in the Department of Psychology at American University in Washington, DC. Davidson and his students aim to increase understanding of how learning and memory processes contribute to the control of food intake and body weight and; how dietary and other environmental factors that promote obesity might impair the function of brain areas that underlie those cognitive processes.

Karen Page Winterich, Ph.D., is a Frank and Mary Smeal Research Fellow and Associate Professor of Marketing at the Pennsylvania State University. Winterich conducts research in the area of consumer behavior, with specific interests in the effects of consumer identities and emotions on consumer judgments and decision-making. Her research focuses on examining the effect of cultural and moral identities on charitable giving and brand evaluations as well as the impact of emotions on consumer decisions and consumption. Sometimes it can be difficult for us to let go of our material possessions especially if there is sentimental value attached to it. Nobody wants a house full of cluttered items we haven’t used in years but at the same time, we don’t want to get rid of them