Risky Campaign Business, Marketing Behind a Facebook "Like"

Alan Schroeder - Risky Business on the Campaign Trail (15:26) Alan Schroeder is a Professor in the School of Journalism at Northeastern University in Boston, where he teaches primarily in the area of visual journalism. Professor Schroeder joins us to discuss his new book, Presidential Debates: Risky Business on the Campaign Trail (Columbia University Press, 2016). Mark Pelletier - When you 'like' a brand on Facebook (1:05:38) Social media is continuing a trend of personalizing your account with the things that matter most to you. Based off of what you post or what you “like”, each platform can then advertise new pages and new items that are similar to those you’ve already expressed interest in. Dr. Mark Pelletier is an Assistant Professor of Marketing at Radford University in Virginia and is here today to talk with us about this subject.  Kevin Kniffin - Upbeat Music Can Make Employees More Cooperative (1:52:52) Research has shown that music in retail settings can add value to the shopping experience: It can improve the moods of customers, increase engagement, and increase the chances of a purchase. With us this morning is Kevin Kniffin, a professor from Cornell University, to talk to us about his study on the effect music can have on employees.