Virtual Traffic Lights

Virtual Traffic Lights

Top of Mind with Julie Rose - Radio Archive, Episode 47 , Segment 5

Episode: World Events, Solitary Confinement, Advertainment

  • Apr 21, 2015 9:00 pm
  • 13:49 mins

Guest: Ozan Tonguz, professor of electrical and computer engineering at Carnegie Mellon University I'm sure this has happened to you: you've arrived at an intersection to find yourself the only car, sitting there waiting impatiently for the red light to turn green, while not a single car passes in the opposite direction. Suppose, instead of waiting your turn at a light suspended over an intersection, the traffic lights was in your car, and the other cars on the road. And those cars communicated with each other. When multiple cars arrive at an intersection, the virtual traffic light system would display red or green arrows on your windshield, telling you when it's your time to drive through. Such virtual traffic lights would make roads safer and more efficient according to Ozan Tonguz, a professor of electrical and computer engineering at Carnegie Mellon University who developed the concept.

Other Segments

Advertainment on the Rise

24 MINS

Guest: Storm Gloor, author of the recent study, "Songs As Branding Platforms? A Historical Analysis of People, Places, and Products in Pop Music Lyrics." He is an associate professor of Music Business Professor at the University of Colorado-Denver Pop music and pop culture have always been intertwined. But University of Colorado-Denver music business professor Storm Gloor has just completed an exhaustive research project that finds what we listen to is more closely tied to what we wear and drive than ever before. "Advertainment is the idea of using what we typically refer to as entertainment media (songs, movies, etc.) to advertise. Example: The pop song, ‘My ADIDAS,’ sung by Run-D.M.C, is all about ADIDAS shoes," says Gloor.

Guest: Storm Gloor, author of the recent study, "Songs As Branding Platforms? A Historical Analysis of People, Places, and Products in Pop Music Lyrics." He is an associate professor of Music Business Professor at the University of Colorado-Denver Pop music and pop culture have always been intertwined. But University of Colorado-Denver music business professor Storm Gloor has just completed an exhaustive research project that finds what we listen to is more closely tied to what we wear and drive than ever before. "Advertainment is the idea of using what we typically refer to as entertainment media (songs, movies, etc.) to advertise. Example: The pop song, ‘My ADIDAS,’ sung by Run-D.M.C, is all about ADIDAS shoes," says Gloor.