The Unusual Origin of the Pop It! Toy

Move over fidget spinner, there’s a new relaxing toy in town. It’s called Pop It!—a silicone bubble mat that you push on. It’s akin to popping bubble wrap but reusable. Where did this toy come from? It seemed to just pop up everywhere out of the blue. Boaz Coster is co-CEO of Theora Concept, the company that created the Pop It! (Segment produced by Olivia Young)