Using I Instead of We
Top of Mind with Julie Rose - Radio Archive, Episode 924 , Segment 2
Episode: Migrant Family Policy, I Not We, Ethical Hair, Double Booking, Angel Gowns
- Oct 18, 2018 11:00 pm
- 12:26 mins
Guest: Grant Packard, Assistant Professor of Marketing, Wilfrid Laurier University in Waterloo, Ontario, Canada Have you noticed the person who answers when you call a customer service will often say, “How can we help you?” rather than “How can I help you?” It’s a subtle difference with big implications according to research by marketing professor Grant Packard at Wilfrid Laurier University in Canada.