Using I Instead of WeTop of Mind with Julie Rose • Season 1, Episode 924, Segment 2
Oct 18, 2018 • 13m
Guest: Grant Packard, Assistant Professor of Marketing, Wilfrid Laurier University in Waterloo, Ontario, Canada Have you noticed the person who answers when you call a customer service will often say, “How can we help you?” rather than “How can I help you?” It’s a subtle difference with big implications according to research by marketing professor Grant Packard at Wilfrid Laurier University in Canada.