Makena Bauss - Vote With Our Wallets

Makena Bauss - Vote With Our WalletsThe Matt Townsend Show • Season 6, Episode 254, Segment 3

Oct 25, 2017 • 24m

When a company makes a mistake sometimes people try to respond with a boycott. That type of protest can require people to "vote with their wallets". The boycott doesn't always work because people have a tendency to voice their dissatisfaction with a company's behavior but don't always follow through when it comes to action. Why is that? Producer Makena Bauss share some research that tries to explain.

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