Zingerman's Baking People Happy

Zingerman's Baking People Happy

Top of Mind with Julie Rose - Radio Archive, Episode 697 , Segment 5

Episode: Upheaval in Yemen, Workplace Myths, Backcountry Tragedy

  • Dec 5, 2017 7:00 pm
  • 22:04 mins

Guest: Amy Emberling, MBA, Managing Partner, Zingerman’s Bakehouse Chocolate chess pie is a holiday favorite at Zingerman’s Bakehouse in Ann Arbor, Michigan. It’s a rich chocolate custard filling – almost more like a flourless chocolate cake baked into a pie crust. You don’t have to choose between cake and pie! It’s a Christmas miracle! Thanks to Zingerman’s mail order service, people around the world enjoy the company’s baked delicacies. And now you can copy them at home with the new “Zingerman’s Bakehouse” cookbook.

Other Segments

Workplace "Myths"

10m

Guest: Jacob Rawlins, PhD, Assistant Professor, Linguistics and English Language, Brigham Young University Does it seem a bit silly when you go to a restaurant or retail store where the staff are insistent on calling you a guest, rather than a customer? Or they have some special name for their coworkers – teammates, associates. Or they add some little rhetorical flourish when they answer the phone, like the receptionist at my dentist’s office who always says, “This is so-and-so. I can help you.” Not, “How can I help you?” Just the confident “I CAN help you.” These touches might seem like gimmicks, but BYU linguistics professor Jacob Rawlins says they come from the stories companies weave about themselves and they really do matter. These stories are powerful tools.

Guest: Jacob Rawlins, PhD, Assistant Professor, Linguistics and English Language, Brigham Young University Does it seem a bit silly when you go to a restaurant or retail store where the staff are insistent on calling you a guest, rather than a customer? Or they have some special name for their coworkers – teammates, associates. Or they add some little rhetorical flourish when they answer the phone, like the receptionist at my dentist’s office who always says, “This is so-and-so. I can help you.” Not, “How can I help you?” Just the confident “I CAN help you.” These touches might seem like gimmicks, but BYU linguistics professor Jacob Rawlins says they come from the stories companies weave about themselves and they really do matter. These stories are powerful tools.