How Amazon InnovatesTop of Mind with Julie Rose • Season 1, Episode 724, Segment 2
Jan 12, 2018 • 20m
Guest: Jeff Dyer, PhD, Professor of Strategy, Marriott School of Business, Brigham Young University
When Jeff Bezos gave his company the confident name of “Amazon” over 20 years ago, he obviously intended to be more than just an online bookseller. And he was right. Amazon can now deliver just about anything you need to your home or to your screen. It has the Kindle device and the new smart assistant, Alexa. How does Amazon come up with so many successful new ideas?