How to Be a Person Online • Prof. Andrew Brodsky, author of PING.

How to Be a Person Online • Prof. Andrew Brodsky, author of PING.

How to Help - Season 2025, Episode 7

  • Jul 1, 2025 6:00 am
  • 29:58

We live in an age of unprecedented communication tools, yet misunderstandings and conflicts online seem more common than ever. In this episode, we learn from Professor Andrew Brodsky, a management professor at the University of Texas at Austin and author of "PING: The Secrets of Successful Virtual Communication." Drawing from his personal experience with isolation due to illness and his extensive research, Professor Brodsky shares the science behind effective virtual communication. You'll discover his PING framework for better online interactions, learn why we consistently overestimate our ability to convey emotion through text, and get practical advice for avoiding the most common digital communication pitfalls. This episode will help you become not just a better communicator online, but a more thoughtful and gracious person in all your virtual interactions. About Our Guest Dr. Andrew Brodsky is a management professor at The University of Texas at Austin in the McCombs School of Business. By implementing his own research-driven methods, he has won multiple research and teaching awards, including Poets & Quants Best 40 Under 40 MBA Professors in the world. Andrew’s expertise on virtual interactions and organization communication led him to publish the book Ping: The Secrets of Successful Virtual Communication and form the Ping Group. His goal is to help organizations leverage research-based approaches that will enable their employees to improve all types of interactions and communication. Andrew has consulted, conducted training, and given keynote talks around the world. His research on workplace interactions has been published in a variety of peer-reviewed journals, and he has been regularly quoted for his expertise in major media outlets including the Wall Street Journal, Harvard Business Review, The Economist, and Reuters.