News & Information

Voice Profiling Problems

Top of Mind with Julie Rose
  • May 4, 2021 8:00 pm
  • 18:27

Companies are already analyzing our buying habits and web-surfing patterns to try and sell us more stuff. Next, they’re looking to analyze our voices for clues about how to persuade us to buy. It’s called voice profiling, and anytime you use a smart assistant like Siri or Alexa or even one of those voice-activated customer service phone systems, you’re helping companies figure out who you are and what you want. University of Pennsylvania School of Communications professor Joseph Turow has more on this emerging industry. His new book is called, "The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet.”