Understanding the real innovation behind the iPhone

Kalle Lyytinen is a Professor of Management Design at Case Western Reserve University. Lyytinen’s research helps define how rapidly changing digital innovations shape organizations. He studies the adoption of new technologies, new forms of collaboration, and new ways to determine system requirements. Apple CEO Tim Cook said that the iPhone X price tag of $1,000 was a “value price.” Since the iPhone emerged in 2007 it has transformed the mobile phone business, the internet economy and, in many ways, society as a whole. Kalle Lyytinen helps us understand the innovation behind the iPhone and its evolution.