Corn Maze Economics

Guest: Brett Herbst, Owner and Founder of The MAiZE, Founder of Cornbelly’s Corn Maze, Lehi, UT Every Halloween, tens of thousands of people across the country drive to a corn field and buy a ticket to get lost in a maze carved through the tall stalks. Corn mazes are relatively new as a cultural phenomenon, and in some cases, an important revenue source for farmers.  The New York Times dubbed Brett Herbst “King of the American corn maze industry.”  For 20 years, he’s been designing and building corn mazes. He now consults with farmers around the world on more than 200 corn mazes a year. His company is called The MAiZE (that’s M-A-I-Z-E, as in corn).  Click here to find a corn maze near you.