The Art and Science of Scent

The Art and Science of Scent

Top of Mind with Julie Rose

"How the Light Gets In" & The Art and Science of Scent

Episode: "How the Light Gets In" & The Art and Science of Scent

  • Jan 4, 2019 11:00 pm
  • 51:37 mins

Guest: Dawn Goldworm, Olfactive Branding Expert, Co-Founder, Creative Director and In-House Nose for 12.29 Fresh baked bread. Clean cut grass. Laundry just out of the dryer. A waft of your mother’s perfume. Scents can conjure powerful emotions –nostalgia, happiness, disgust or dread. They can bring vivid memories charging back from a forgotten corner of the brain. They can also put us in the mood to eat or shop or sway cheek-to-cheek with a special someone. How does that work, exactly?