News & Information

What is ASMR? Why are People Thrilled by the Sound of Scissors Cutting?

Top of Mind with Julie Rose
  • May 22, 2018 11:00 pm
  • 21:50

Guest: Craig Richard, PhD, Professor of Biopharmaceutical Sciences, School of Pharmacy at Shenandoah University, and Founder of the ASMR University website, Researcher at The ASMR Research project, Curator of the "Voices of ASMR" Project, Host of the ASMR University Podcast, Author of “Brain Tingles” There’s a new advertising gimmick companies like IKEA, Applebee’s and McDonald’s have been using, that involves people – often celebrities – whispering right into a microphone while bed sheets crinkle or meat sizzles loudly in your ears. If you don’t know they’re tapping into a viral online trend, you’ll think it’s really weird. They’re referencing ASMR. But what on Earth is that? Click here to learn more about ASMR.