How to Make a Viral Meme

It would be surprising if you haven’t seen the picture of Bernie Sanders at the presidential inauguration wearing thick, handmade mittens. The internet went bananas over it. There are now thousands of memes with the photo, and some people have even gotten tattoos of it. Senator Sanders himself made a sweatshirt with the picture on it, and it almost immediately sold out –all of the proceeds went to the Make A Wish foundation. Out of all the memes in the world, why did this one go viral? Don Caldwell is editor-in-chief at Know Your Meme, a website dedicated to archiving internet culture. (Segment produced by Aubrey Johnson)