News & Information

Girls Will Be

Top of Mind with Julie Rose
  • Sep 6, 2018 9:00 pm
  • 10:55

(Originally aired: 8/18/17) Guest: Sharon Choksi, Co-founder, Girls Will Be If you’re at an elementary school this week and come across a line of second-graders walking to lunch, you can expect to see boys dressed in loose basketball shorts or baggy cargo shorts down to their knees, t-shirts in bold colors with graphics pronouncing themselves “Hero” or “#Awesome.” The girls will have tighter fitting shorts landing well above the knee and t-shirts with ruffles and sparkles. When her daughter Maya was about this age, Sharon Choksi found that she couldn’t find any clothes Maya liked because the girls’ clothes were too tight, skimpy or frilly, and the boys’ clothes were too baggy and bulky. So the former McKinsey consultant started her own company to make the clothes her daughter wanted.